Modular Typography System

Utilizing a handmade type, the goal was to integrate it into a design that would resonate with the Museum of the Moving Image, located in New York.


To build a realized identity based on a pattern built from typography.


Making use of the modular aspects of the type is what would lead me to the final designs. Making sure to utilize movement incorporates the entire concept.


The finished design sports the pattern as well as pays homage to traditional museums by referencing a gallery hallway in the design.