Lafourche Heritage Society Refresh

Identity Design

This project is an outcome of a college course regarding a case study. The Lafourche Heritage Society’s goal is to preserve the history and culture of Lafourche Parish while also promoting community events. I met with some board members of the society in class and they discussed their grievances with the current design while describing what they would like to see in the future identity.

Research started with exploring Lafourche Parish in my vehicle and online. I discovered woodtype this way and believed that it would represent Lafourche Parish’s strong and rooted nature. The accompanying monogram represents the strong foundation of Lafourche’s heritage while the “S” draws inspiration from Bayou Lafourche as it flows through.