Hand Lettering Illustration

Goal

To create two hand-lettered illustrations that tell a story.

Approach

Each of the phrases were made using three typefaces, making a total of six. After several revisions, a final concept for each was created.

Results

The finished products combine elements from preexisting typefaces to contrast the word with the font style. Keep Calm aims to do the exact opposite by incorporating vibrant colors, elevating the baseline and x-height, and incorporating round elements within the type. Never Settle breaks free from its boundaries with flourishes that leave from the baseline
and x-height, along with thicker letter-forms.